For selling online courses well, you need a detailed plan and well thought out strategies that help you reach out to your prospective customers who get to know about your online courses, like them and buy them from you. The technique of selling online courses relies heavily on creating an amazing online course with great content and then marketing the course well. In this post, we share with you some quick ways to make sure you get the traction you need, to sell your course. The steps mentioned below will help you sell quickly and in a very cost-optimized manner so that you get the maximum bang for your buck.
First things first: Who can sell online courses?
The Answer is anybody. Really! You don’t need any certifications to sell online courses from your own website, but what helps in selling faster is a pre-existing audience and credibility about your niche skills or expertise. A well-designed landing page can easily help do that. Additionally, some courses lend well online more than others. However, with the growing popularity of video-based online courses, you don’t have to depend on text-only courses. In fact, the reason why online courses sell more is due to the incorporation of multiple media like video, PDF, Prezi and text, as well, which engages learners more by helping them visualize the learning and apply the knowledge as compared to traditional classroom type of learning methods.
Landing Page: Your Sales Enabler
One of the key benefits of using Knorish’s platform is that it allows you to create a landing page for your course. What that means is that you actually get to use the landing page to promote your own brand with your own domain name. A landing page is crucial as it shares with the audience a clear description of the course and why it’s important for prospective learners to take up the course. It can be used to share the most important information directly with prospective customers which helps them to learn more about your course and decide if the course is going to be worth their time and money. Besides, when done correctly, landing pages can be great for generating leads for email marketing as well.
Next Up: How do you sell online courses?
So once your online course and the landing page are ready, the next step is to start selling. Contrary to popular belief, selling online courses is not so complex once you understand it. Once your course content is ready and uploaded on knorish’s platform, to start selling the online courses, you need to complete the steps listed below. While some may be obvious, others are actually unique and may take time to set up but once you get going there’s no looking back:
Promote your course on your blog
If you don't have a blog, create blog posts that are well written. Even if you use social media based blogging sites like LinkedIn or Twitter, that’s fine. But have a blog where you are able to share the highlights of your course. And regularly engage your target audience through well written content that will also help you in getting higher up in the SEO rankings, You’ll also be able to engage your audiences better by sharing this content in various formats on your social media handles reposting it in various formats.
Start a YouTube channel
In order to prepare the course’s content, the number of hours spent in front of a camera by now should have made you pretty comfortable with it. Use this newfound ability and create a YouTube channel where you share video content with your audience. Backlink it to your course every time. Those who like your videos can sign up to take your course.
Create a dedicated FB, LinkedIn and Instagram Pages
A dedicated FB Page is great for acquiring prospects all in one page. It makes it a lot easier to target, it's cheap as it’s free and allows for direct messaging to your page followers to help them get the latest updates about your course. Additionally, the social media related steps mentioned below can be easily directed towards increasing traffic on your page.
Nothing gets clicked on more than a video. The most-watched content on social media is, for that reason video content. Hence, it makes sense to promote your online course via promotional videos. If your promo video does well, then you can also use social media channels like FB which allow targeted marketing thereby ensuring that your content gets viewed by the right demographics.
Share Live Videos
Internet data consumption is highest with Video. Knorish has the option of conducting webinars straight from your online course site. Similarly, Facebook and other platforms have added Video and live video interfaces to their platforms. Once you have built a fairly strong audience for yourself, you could also start sharing live videos about your course. These could be conversations with other peers about your course, unrehearsed student testimonials, expert comments about your course’s value, etc.
Build an Email List
Emails can be a powerful tool in capturing leads and selling more. Several courses have done extremely well purely based on optimal use of email marketing and remarketing. So how do you build a list?
A direct benefit of joining the online forums and creating social media handles that generate traffic is that it helps you build an email list that you could utilize to market your course. These are valuable emails of people who have the same interests and hence have a very high probability of converting to customers who buy your course.
Student testimonials are a great way of influencing prospects to purchase your course. Plus video testimonials do better than text-based testimonials. However, If you don’t have any available, you could release the course to a select few, ask for feedback and tweak the course accordingly. Those who do like the course, could collect their testimonials and use that for the landing page. You could also ask for testimonials from customers, clients, peers, or other similar professionals who may have worked directly with you. This can be used to showcase your expertise in the subject matter. Make sure the participants understand the purpose of the testimonials
Become more active on social media
Get more active on social media pages and groups that talk about your subject matter. Give free advice if you need to. YouTube, Quora, FB, Twitter, even LinkedIn are great channels for promoting your course for free. Share advice, ask people to leave a comment. Those who do leave comments behind, you can capture their email ids for marketing later. A large following on social media is key for success in online course sales. It makes it just that much easier to market your course since you already have a target audience ready. Plus this direct marketing to your target audience will be absolutely free and more responsive as compared to a larger target audience size that ads can get you.
Discounts for your course
Another way of promoting your course is to offer discounts on the price. Under your Knorish account’s publisher dashboard, you have the option of creating coupons for discounts plus have the option to limit the number of times the coupon can be used and assign a time limit for it too. Everyone loves to save money and running limited period discounts are a great way of generating attention towards your content. These discount coupons can be distributed on various social platforms under dedicated campaigns or generally.
Besides social media promotions, writing as a guest blogger for popular blogs can be a great way of increasing a fan following plus that’s free promotion for your course. A lot of blogs allow promotional content as long it's centered around the overall theme of the blog and is not spam. Hence, it is key that before you start writing, research about the blog’s outreach, guest writing policies, and only then should you go ahead with it.
Starting a dedicated Fb/LinkedIn group is another great way of building a community of similarly minded learners. Facebook can be great for a general audience or specific demographics, LinkedIn, on the other hand, is great for acquiring professionals in your community. Besides, LinkedIn is a great platform for networking with professionals which can lead to exposure to speaking events, conferences, and the LinkedIn learning platform. Another group can be also created for the students who are already taking your course to engage them further and to address their queries and build a community around your course. Ideally, this type of group should be a closed group, where you only approve requests of students enrolling in your course.
So far all the steps listed above are actionable tasks that can be performed from the comfort of your home. Not only they are easy to set up and launch, but these would also probably require you to invest a maximum of 3 hours every day for fruition. However, organic increase in traffic needs time. Time means patience. If you would like to increase the outreach of your course faster, you need to look at one more step.
Promote your course with Ads
If organic outreach of your course is taking more time than expected and you have the funds needed, you could also look at advertising the course. Not only FB, LinkedIn, and YouTube but also on blogs that have similar target audiences. Make sure to research your target audience well and how to target them on these platforms to ensure optimal returns on your investment. While there are no fixed prices for the pay per click ads on social media, but depending upon the specifications like age, location, interests, hobbies, & a number of days, an approximate budget can be identified. Remember, larger the number of specifications.
Google Adwords & Display Ads
Google AdWords & display ads are a great way to accelerate your sales much faster than organic growth. AdWords primarily work in two ways - Search Network and the Display Network. Search network ads are the ads shown on google search whereas display ads are the ones shown on the websites that we visit also commonly known as banner ads. Both are set up differently however are easy to master. Google has even released a free digital marketing course that one can undertake to understand AdWords better. The key for the ads to be effective is to ensure that the overall ad spends for customer acquisition should be lower than the course’s breakeven price.
Know of any more methods that should be added here. Let us know in the comments section.