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Course Creation | 6 min read

How to create content for your Online Course - A Step by Step Guide

First thing’s first. If you are reading this, it probably means that you have been thinking about the possibilities that lie ahead. You have been contemplating if you can build and start selling online courses. With more and more students looking at online courses as a convenient way to learn more, the online learning industry is touted to become a $325 billion industry. That means there’s ample opportunity and scale available and the time has never been better to launch your own online courses. This is by far the best time to launch and create your own online. So here’s how you can create content for your online course.

But first, why should you even build an online course at all? You see there is a significant shift towards online learning for the simple fact that it offers great convenience. Additionally, it provides the freedom to learners on Hence, there’s a high potential to make money through online education.

Creating content for online courses, especially content that enables great learning can be one of the most challenging parts of creating an online course. Getting the hang of what you put into the course is critical to the success of your course. The mark of a great course is that does it complete the goal of teaching what you want to teach? Was your student able to complete the course and then do the task on their own, make the behavioral change or recall the content depending upon the type of the online course?

Here are a few things you need to keep in mind while creating the online course content:

Different Students Different Learning Styles


Some people listen by watching, some by reading, some by doing it and some prefer a mix of everything. However, what is interesting is that with the advent of Social Media, video-based content consumption has become the highest form of content being consumed each day. Some estimates suggest more than 2 hours of video content gets consumed by an average social media user every day. So what that means for your online course is that the more you use video content, the better will be the engagement factor. Now it does not mean you need to create movie production quality videos. Basic selfie videos based video content or explainer videos wherein you have PPT Slides and you explaining the content can also be used as course content.

In order to cater to all types of learning styles, it is imperative that you incorporate videos and documents for reading as well. Besides tasks that can be listed to be performed by students as additional learning beyond the online course.

Reducing Attention Span

People just don't have the attention spans than they used to. The latest estimates state that attention spans are down to 8 seconds on average. That means a person may not be able to continue to pay attention to your online content beyond 15 seconds or maybe a minute at max. Hence, it makes absolute sense to create bite-sized content to ensure maximum retention. One of the best ways to do that is to ensure that you break up bigger topics into smaller lessons ranging from 5 - 15 minutes at best.

Just in the case of food where small bites are always better, similarly, in the case of an online course as well, break it down into smaller chapters and extend the duration of the online course in case the topic is a complex or lengthy one. Ideally, the daily progress should be of one where the student is able to learn the concept during the online course, go through the additional reading material and should have a few more tasks such as research some more information on their own beyond the online course.

Decide on who your course is for

Before you start creating your online course, think and decide who your course is going to be for. Is it for a novice who wants to learn the basics of the domain or someone who is good at it but needs to get better? Hence, identifying your ideal student and then customizing your course as per their learning needs is critical. Once you know who you are building the online course for, then you can start building the online course.

Create your online course structure

Once the online course topic is decided, what you need is to define the course outline. For example, if your course is about how to ‘become an Instagram Influencer’ then you could break down your course in the following steps:

Create your online course structure | Knorish

Once you have the structure in place, then you can break down each module into smaller lectures that help you complete the module. Additionally, this would also give you a roadmap to what kind of content should be created for the module.

Imp Note: You need to make sure that every lecture is short and precise. The overall daily learning should be no longer than fifteen to thirty minutes maximum, but ideally, they’d be under 15 minutes.

And there’s a good reason for that. One of the biggest reasons why online courses are in demand is because the lectures are available on demand. Anytime a student wants to revisit the content, they should be able to go back to the specific point where they can find specific information. Instead of searching the same information in an hour-long video which is a poor learning experience. At any point in time, if you find yourself asking should I break the content into smaller bite-sized content, keep this daily learning content break up in mind which you can also use to outline your online course content

How to create content for your online course - A step by step guide | Knorish

Online Course Content Types You Must Have For Success



Videos are a great way to connect with your audience immediately. You could create explainer videos, or record yourself speaking directly to your audience. As mentioned above, video content gets consumed the most on social media channels. Hence, your audience, irrespective of the demographics, is conditioned to watching videos. Hence, it makes sense to add videos to your online courses. And the best part is you don't need any fancy equipment to create videos anymore. All you need is a decent phone camera, a mic and a free movie editor such as windows movie maker to quickly edit your videos. That’s all really.

Here’s how you can quickly build your own video: How to Make Engaging Videos for Online Courses

PowerPoint Presentations

One of the best things about PPTs is that most laptops come with it so you don't have to pay anything extra to get the software. Additionally, it helps you quickly build video content for your online course with PPTs by simply narrating your content per slide. Additionally, it increases engagement as you can add more information than what is mentioned in the PPT. Simply record your voice over as a narration in the PPT and export your presentation as a video.


This allows you to quickly create video content using Presentations and narration which increases engagement in the online course exponentially.


Webinars are another great way to create video content. Available as a free tool via Facebook live or YouTube live, once the webinar is recorded, you can then embed that webinar as an online course content as well. Additionally, questions asked in the webinar can then be addressed separately with additional content for learning which further increases the value of the online course.

PDFs, spreadsheets, and other documents

Share additional cheat sheets, spreadsheets, lists, hacks and other useful content as additional learning material that you may want to make available for download in PDF form. Offering these extra learning materials can really help students get the maximum value from your online course.

Course Content Planning & Outline Is Done. What Next?

Now that you have the online course content planned and know what all content is to be created, its time to start producing the content and building it on the platform. The reason you need to plan your course structure first is to avoid the costly mistake of producing content that you may not need. Planning your course content creates a solid foundation upon which you can then start structuring your online course step by step. Now it’s just a matter of time. Once the course content is built, you can then quickly assemble the course on Knorish using the course content builder tool.

Once the content is enabled in your account, all you have to do is create your site and landing page for your online course. Here’s How to create the perfect landing page for your online academy?

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