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Grow your Academy | 7 min read

How to use Quora to sell Online Courses faster?

What is the best online course for digital marketing? Which is the best cooking online course? Ever searched questions like these on google? With question based searches becoming increasingly popular, questions like these are now commonly showing up high on google search. What this means is that if there's a platform that has this exact same question with a lot of people viewing the answer to these questions, chances are that link will show up on the first page of search. And that is just one of the benefits of engaging with your audience on Quora. In fact, studies show that Quora gets approximately 2.1million active users daily which might seem like a small number when compared with Facebook etc. But it still is a powerful platform nonetheless. But first... 

What is Quora?

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Quora is a question-answer platform that people use with varying interests and questions ranging from hobbies to experiences to something as basic as ‘How to change a light bulb’ exist on the platform. Users can ask any question and other users from across the world answer the questions they want to. How do you know if the answer you get is correct. Simple! Power of the People! Users upvote the answers they find the most interesting, true or factually correct. if you can think of a question, you will find an answer on quora. 

So what makes Quora a great marketing platform?

Quorans (Users of Quora) use their knowledge, expertise, and experiences to help others on the platform. All of this makes Quora a great way to interact with like-minded users while sharing something meaningful. Users can follow any number of topics and get shown the most viewed questions and answers from that topic.

So how does marketing come into the picture?

It has been reported that in 2020, Quora has had over 600 million active users per month which means users are constantly scrolling on Questions, reading answers and interacting with people all around with comments and answers of their own. The element of surprise surrounding the next question intrigues and engages Quorans. With promotional content being relatively new to the forum, content creators and businesses can also promote specific questions and get more traffic diversion to their sites and pages. 

Using Quora to sell online courses

With around 45.5% of the Quorans within the age bracket of 18-24, Quora could be the perfect platform to use to sell your online courses effectively. Especially since this is also the age group that is most comfortable pursuing online courses. Answering queries and questions can help in engaging and capturing prospective learners. However, their queries and questions need to be in sync with your area of expertise. This allows you to provide your expertise with answers while providing an opportunity to target with links to your academy. And when you promote your answer on a question, the reach gets catalyzed and the answer is then shown to hundreds of thousands of people. So when you have a link added in your answer about your online course, you are able to direct thousands of very interested users to your online course page.

This way you not only generate leads but can engage your existing learner base with Quora besides building brand awareness on a very interesting platform. With this, learners can join your courses and also share links for your course page with their followers enabling you to sell your online courses faster.

All of this makes Quora a great place to channelize your marketing efforts for your Online Academy. Let’s see in further details as to how you can benefit from using it:

Key to driving course sales with Quora: Establishing thought leadership

Once you sign up on Quora as a user, the first thing you must do is to create your profile, highlight your experience, credibility and niche. This is the most important step to look at before you start marketing and selling online courses. because when your profile is listed as a a thought leader in the domain, learners respond well to your brand. 

How to setup thought leadership in a domain on Quora?

iPhoneX_In_Hand_MockupsForFree-1(Image Source - Quora, Profile Image Jimmy Wales, Investor- Wikipedia)

  • Catering to a particular niche
    Establishing thought leadership begins by putting all your efforts towards a particular niche. The user persona needs to be similar all across. As such, you must build your profile For instance, if your online course has been on the topic related to culinary, establishing thought leadership on aerospace won't be a great thing to do. Staying relevant to your topic of expertise would attract a similar audience who may find your offering relevant. Answering their questions, resolving doubts will help you to sell your online courses with Quora.

    With the niche established now, focusing a bit on answering the questions needs to be done. Using the comment section to provide more information or resolving similar queries can establish thought leadership.
  • Hacks to Save Time
    With all the questions being answered, queries being solved, you will face a peculiar issue. Time and again similar questions will appear in your feeds. Answering these questions repeatedly will not only bore you but will make you stop replying to these queries altogether. Not answering user queries won't be great when establishing thought leadership.

    Copy and paste all the FAQs in a Google Doc to take reference from your similar previous answers to save time and effort. With this, you will be able to focus on other aspects of marketing better.
  • Using Bio Links
    Moving ahead now will be focussing a bit on your Quora profile. Using the brand logo as a profile picture can benefit your profile viewers to establish and recognize your online presence. This will enable growth for your profile. You can even add a link within your profile for your course website. This can be a great way to sell your online courses with Quora. With this, someone who views your profile can click on the link and head to your course page, take a look around. And if he finds the content relevant might even take the buying decision. Even if the decision to buy isn’t made, the user will know about your offerings which will make him consider your brand in the future. 

    Time and again you will find certain users frequenting your answers. This engaging crowd will upvote your answers and engage in the comment section as well. They may even follow your profile enabling you to take this relationship to the next level. 

    Reaching them out on their social media, chatting with them on Quora, are some ways to interact and strengthen the relationship. Emailing them, sending them links to your online course based upon their interests, can get them on board to learn from you. And with the great course, you have built using the Knorish course builder with various tools like Prezi presentations, Word Docs, Ebooks, PDFs, videos, Live sessions with Zoom, Microsoft Teams, Google Meet, this customer can give a great word of mouth on Quora initiating a new response from prospective clients. Providing free downloadable content can even be done with Knorish, and linking that download to email capturing can help in lead generation as well.

  • Connecting with engaging profiles

    Time and again you will find certain users frequenting your answers. This engaging crowd will upvote your answers and engage in the comment section as well. They may even follow your profile enabling you to take this relationship to the next level. 

    Reaching them out on their social media, chatting with them on Quora, are some ways to interact and strengthen the relationship. Emailing them, sending them links to your online course based upon their interests, can get them on board to learn from you. And with the great course, you have built using the Knorish course builder with various tools like Prezi presentations, Word Docs, Ebooks, PDFs, videos, Live sessions with Zoom, Microsoft Teams, Google Meet, this customer can give a great word of mouth on Quora initiating a new response from prospective clients. Providing free downloadable content can even be done with Knorish, and linking that download to email capturing can help in lead generation as well.

How to start using Quora for selling your online Courses? 

Someone who wants to begin marketing with Quora and is not sure how to begin, must read on and take a look at some steps to be followed to market his online courses.

  • Setting up the Quora profile
    Yeah, we know this sounds obvious but setting up the perfect profile to sell your online courses is important. Add a genuine profile picture, credentials, bio, spaces, etc. Ensure to have a complete profile. This will help users to identify you and the brand you represent. Integrating website links when creating your profile can also generate quite a lot of traffic for your website. 
  • Setting up alerts on topics related to your course content
    Following specific topics in your area of expertise can help you to focus and target the audience related to your brand and offering. For such topics, Quora constantly updates your feed with new questions that are being asked throughout the platform. Get detailed and well written answers in, and chances are your answers will start trending. But do continue to update the answers on a periodic basis to ensure your answers are up to date.
  • Answer varied questions
    If you come across a question that may not be relevant to your marketing efforts but may turn out to be beneficial to your followers try and answer it as well. This will add real value for readers and your followers generating trust in your brand. If you only focus on a single ‘type’ you won't be able to capture newer audiences. 
  • Using tons of links in your answers
    If you think that using a lot of links within your answers will generate great sales, chances are viewers won't even take a look at such an answer. Plus your answes or profile getting banned from Quora. Be genuine with your answers, link only what needs to be added, and keep your answers to the point. 
  • Analyzing the traffic generated from Quora
    Using Google Tags and Google Analytics, you can get a fair idea of how your users are interacting with your site. Are they coming to your site, buying a course or not. Then you can retarget those customers with Ads. This will end up saving you tons of time as you try to convert traffic to leads.
Now that you have created your profile, established thought leadership and started driving traffic through your ads, there's one hack that can increase your following to a whole new level.
  • Creating valid and relatable questions yourself

    Don't find the question you need? Create your own question and then answer it! These questions will not only provide you with an additional opportunity to provide links but will also be a great way to engage your audience. 
  • Need more traffic to your site? Promote your answers to questions
    Like any other platform, Quora also has promotional capabilities. And that really is where the crux of this post is. Find great questions, write amazing answers, add a link to your course in the question and promote it just like any other ad. And watch your site traffic and course sales sky rocket in the short term!

    But in the long run, establishing yourself as a thought leader is the main area you should focus on as that can take your online academy to newer heights.

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